SAP CUSTOMER ACTIVITY REPOSITORY FOR RETAIL AND FASHION

SAP Customer Activity Repository enables Retail and Fashion Enterprise to plan Retail business activities based on the customer’s requirements and consumer behavior. The Retailer with SAP CAR can predict product demand across all retail and sales channels. Speed of SAP HANA provides the real time sales and inventory data information to the Retailer. SAP CAR further integrates this information with information on individual customer interactions and preferences. This enables the Retailers to provide customers the much desired personalized brand experience, promoting customer loyalty.

SAP CUSTOMER ACTIVITY REPOSITORY KEY BENEFITS

  • Real-time Inventory Transparency for Improved Cross-Channel Planning and Fulfillment
  • On-shelf Availability to Reduce Out-of-Stock and Lost Sales
  • Unified Demand Forecasting and Pricing for Improved Replenishment Strategy
  • Customer Insight and Social Intelligence for Personalized Brand Experiences and Promotions
  • Multichannel Sales in Real Time for in-store promotions and Just-in-Time Marketing
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