Category Archives: Market Research

Black Friday Boom and Cyber Monday Explosion Reveals New Challenges to Merchandisers

Posted on December 1, 2011 by admin

We have more insights to share from our recent webinar, but in the spirit of the holiday shopping season we thought it appropriate to take a moment to comment on the rise in sales for Black Friday and Cyber Monday. … Continue reading →

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Posted in E-Commerce, In the News, Market Research, Mobililty, Retail Trends, Stocking Strategies | Leave a comment

Retail Personalization Is Now a Multichannel Customer Experience

Posted on November 25, 2011 by admin

Earlier this month, Groupsoft hosted a webinar with Sahir Anand, vice president and principal retail analyst for the Aberdeen Group, on “Merchandising Optimization in the Digital Age.” We expect to have a streaming version of the webinar available in the … Continue reading →

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Posted in Analytics123, Assortment Planning, Market Research, Merchandising Planning, Retail Trends, Stocking Strategies | Leave a comment

Targeting Your Customers – Understanding How Moms Shop

Posted on October 26, 2011 by admin

The Direct Marketing Association (DMA) and MOM365 have just released a new survey on marketing strategies reach mothers. They surveyed 20,000 mothers of young children about being digital consumers. While the results of this survey reveal some interesting trends about … Continue reading →

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Posted in Assortment Planning, In the News, Market Research, Merchandising Planning, Retail Trends, Stocking Strategies, Uncategorized | Leave a comment
   
 
 
 
   
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