Monthly Archives: October 2011

Targeting Your Customers – Understanding How Moms Shop

The Direct Marketing Association (DMA) and MOM365 have just released a new survey on marketing strategies reach mothers. They surveyed 20,000 mothers of young children about being digital consumers. While the results of this survey reveal some interesting trends about … Continue reading

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Posted in Assortment Planning, In the News, Market Research, Merchandising Planning, Retail Trends, Stocking Strategies, Uncategorized | Leave a comment

Retail in the Age of the Network Economy

The SAP Retail Forum has been taking place in Chicago this week, and one of the main topics of discussion, along with surviving the current economic slump, has been using new networking technologies to support retail business strategies. Both retailers … Continue reading

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Posted in Assortment Planning, In the News, Merchandising Planning, SAP, Stocking Strategies, Supply Chain | Tagged , , , , , , | Leave a comment